Website Optimisation & Search Engine Marketing

Website optimisation is the process of increasing a websites position in the natural (organic) search engine results pages (SERP's) for targeted keywords and keyword phrases potential customers use to find products or services. Website optimisation also known as search engine optimisation (SEO) provides the highest ROI out of all forms of Internet Marketing. This is because around 80% of potential customers use search engines as their primary tool for finding information on products and services, also every referral your website receives is completely free. Being listed on the front page of major search engines like Google, Yahoo! and MSN can bring huge quantities of new custom and can ultimately determine the success of an online Company.

Website Optimisation, The Marketing Revolution

The Internet has drastically changed the marketing world, never before have we seen such a powerful medium of marketing a Company's products or services. Until now most forms of Advertising and Marketing Campaigns have been blindly targeting their audience, the best forms could target certain geographical regions and time slots known to be viewed by certain groups. These more targeted types of Advertising and Marketing campaigns using Newspapers and TV commercials were very expensive and some times not that productive. Then the Internet came along and gave birth to the most powerful form of Marketing the Advertising World had ever witnessed.

Website optimisation, Bringing the Searcher and Supplier Together

Never before has a Company been able to provide such a powerful method of advertising their product or service to a potential customer at the exact point they're looking for it. Just think about it for a moment, someone sat at home decides they need a certain product, they  look over to their desk where their PC is sat just waiting to be used. The person goes straight to their favourite search engine and types in the product their craving, in an instant they're presented with a list of web pages that are related to that product. With website optimisation your website will be presented to the customer at the exact time they're looking to purchase. This why the Internet is such a powerful method of generating high ROI, bringing the searcher and the supplier, together.

Our Website Optimisation Process

The first stage of our website optimisation is to complete a detailed analysis of your website, the market sector it operates in and the levels of competition, this first stage also includes detailed keyword research to determine the most popular and targeted keywords and phrases potential customers use to find your products or services. This first stage will determine what is needed in order to out perform the competition and will determine the time frame and man hours required which will govern the price of the website optimisation. Because stage one of our website optimisation process is time consuming and needs to be conducted by one our Optimisation Consultants, we have to charge for it. The price for this is determined by the size of your website and number of products and services to be researched. However we do provide a free quotation for this process.

Website Optimisation Stage Two

Stage two is the detailed analysis for optimisation of your websites construction which will focus on the code of the site, crawl-ability, site architecture and content. In some cases more content may be needed to cater for certain keywords and keywords phrases that have high amounts of targeted traffic. If extra content is required, you can either write it yourself or we can out-source the work to our preferred Website Copywriting Service who have the skill set required to write attractive copy for both search engines and the end user.

Stage Three of Optimisation

Stage three is the implementation of stages one and two. After stage three is complete you will have a website that has been highly optimised for specific keywords and keyword phrases, the site will be very attractive to visiting search engines Bots which will be able to theme the site with ease. Each page of the website will be crawl-able and interlinked so all pages can be indexed. Every aspect of the site will be finely tuned to produce the possible rankings. Depending on the strength of your competition, stage three may be all that is required for first page rankings. projects within highly competitive market sectors will need stage four of our website optimisation, this will be determined by stage one.

Website Optimisation Stage Four

Stage four of our website optimisation will include differing amounts of work dependent on market competition. Stage four optimisation involves the optimisation of what's known as "Off-page factors". Off-page factors are generally used by most search engines when faced with competitive market sectors, there may be more than a thousand websites each targeting a specific keyword that have all been highly optimised "On-site". So the search engine uses a kind of voting system where links are viewed as votes for a web page, each page being able to cast a vote. Stage four will address the websites off-page factors by conducting a link campaign to raise each pages "Link popularity". Generating link popularity is a difficult, time consuming and costly affair, convincing similarly themed sites to vote for yours and in doing so encouraging a loss of traffic at their site through users finding your link and leaving.

How to Purchase Our Website Optimisation

You can purchase our website optimisation or  contact us for more information by using our contact form. You can find our contact form by click here.